Owner, Holly Hoffman, uses her unique background as a WI Dept.
of Revenue auditor and sales tax speaker to help businesses navigate
the complexities of sales and use tax compliance.
Education: Masters of Science Accounting (MSA) from Keller Graduate
School of Management; Bachelors of Science (BS) degree in Technical
Management/Accounting from DeVry University
Past Experience: Wisconsin Department of Revenue – Revenue Auditor,
DOR Speaker’s Bureau Coordinator and Speaker, Office of Technical
Services Sales and Excise Tax Specialist
Areas of Expertise: Sales and Use Tax auditing, training, and tax law
Prior to creating the Sales and Income Tax Advisory Network, Holly
spent 8 years working as an auditor, speaker, and technical tax law
specialist (sales and use tax and excise tax) for the Wisconsin
Department of Revenue. In 2018, Holly was awarded the External
Customer Service Award by the Department of Revenue for her tireless
efforts providing taxpayer education. Holly has presented over 90 tax
seminars while working for the WI Department of Revenue.
From 2016-2018, Holly also volunteered to serve on the Taxpayer
Advocacy Panel which is a federal advisory committee for the Internal
Revenue Service (IRS). During her three year term, she served in
leadership roles and as the elected National Chair of the Panel. This
advisory committee advocates to improve the IRS by researching
taxpayer concerns and providing recommendations as to how to better
Holly Hoffman has a passion for helping businesses by providing
educational resources to comply with complex sales and use tax laws.
She does so in an approachable manner by providing businesses with an
understanding of how the law applies to their business while also
providing her technical tax law expertise for more complex issues.
Holly has been providing tax law seminars to businesses and tax
professionals since 2012.