Jerry started in the independent retail building supply business. At the time, he never realized much of what he learned would translate into the very business philosophy that would lead to the success of DIVERSIFIED FIXTURE. In the years that followed, and with the advent of the "mega-home center" type stores, Jerry wisely decided to take the company in a different direction. With his knowledge of the industry, he chose the custom home, commercial, and retail remodeling field and began to include custom casework in many of his projects. He realized he had found the company's true calling, and DIVERSIFIED FIXTURE was born.
Like any successful business, the development of a clear perspective regarding potential competitors was DIVERSIFIED FIXTURE's number one priority. Jerry recognized early on that being competitive in all aspects of the millwork industry meant obtaining the right machinery, as well as the right people. His fascination with the power of the computer, combined with the capabilities of automated machines, prompted him to start acquiring the necessary equipment. He also began to assemble a management team consisting of individuals who were eager to bring various specialized skills to the company. These skills encompassed design, marketing, product development, and manufacturing. In 2000, Jerry spear headed the construction of DIVERSIFIED FIXTURE's brand new facility located in a well-known industrial park. He has provided his staff with a facility that includes every piece of "state-of-the-art" equipment and the most modern resources available. This, combined with Jerry's solid business management skills, will ensure continued growth and success in DIVERSIFIED FIXTURE'S future.
Jerry's extensive background in raw materials uses and fabrication, as well as his product development capabilities allow us to bring greater diversity to the markets we serve.