Carlisle Coatings & Waterproofing
Wylie, TX 75098
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David Bowen's Bio
Top-Performing Manager with 15+years’ experience leading, motivating, and managing individuals by assessing challenges and determining strategies best suited to meet organizational objectives. Outstanding planning, team building, leadership and communication skills. Track record of building relationships of trust with business professionals and colleagues to win cooperation at all levels.
Specialties: Management, Global Experience, Business Development, Sales, Team Leader, Complaint Resolution, Negotiation, Training, Consulting, Product Management, Project Management, Business Development, Change Management, Continuous Improvement, ISO
Business Development, Marketing & Sales
Michael Dodd's Bio
I believe marketing is a driver, not an enabler.
Specialties: Brand management, shoestring marketing, product positioning, strategic communications development.
Marketing research, media planning/buying, creative direction, consulting, team leadership, production management, digital influence, interactive marketing, integrated marketing.
My primary function is the development and execution of strategic marketing plans and programs designed to drive sales.
* Increased total annual sales 27% since 2010 in an industry which grew single digits. Captured market share from larger competitors by implementing campaign strategies that emphasized our performance advantages in product and service.
* Developed and launched an integrated, engagement-driven website with state-of-the-art file sharing and chat enabled features. The site reduced expenses by $250,000 annually, increased our customer service rating by eleven points, and reduced incoming calls by 12%.
* Served as the New Product Development Manager to research, develop and launch a new line of restoration/remediation products.
* Develop channel engagement strategies designed to address the complex construction sales environment. Programs were specific to each segment and directly impacted purchasing behavior.
* Increased architectural spec position by 31% over two years.
* Corporate storyteller. Develop a process whereby key products and installations were developed into project profiles, complete with testimonials from all key players.
* Designed and implemented a customer reward program which drove an additional $2.6MM in top line growth its first year.
* Instituted a social media strategy which included the use of Facebook, FlickR and YouTube. Increased reach by over 85%. Exposure accounted for over eight new projects annually, valued at $500,000/per.
* Created the concept, planned and hosted 12 NASCAR events nationwide each year. Events are designed to bring our top prospects and loyal customers up close with our sponsored car/driver, 2012 Sprint Cup Champion, Brad Keselowski.
* Responsible for conceptual advertising development, implementation and ROI reporting of all activities. Most recent campaign achieved a 32% response rate, generating over 500 samples distributed, producing sales of approximately $1MM.
