Monarch Landscape Services

Brian Helgoe is CEO, Founder, and a member of the board of Monarch Landscape Companies. Before founding Monarch Landscape Companies, Brian served as Senior Vice President at ValleyCrest Landscape Companies, where he managed landscape maintenance and construction operations across the United States.  Brian also developed and led ValleyCrest’s national operational improvement initiatives. Before joining ValleyCrest, he was a management consultant with McKinsey & Company.

Brian received a Bachelor of Arts degree from The University of California, Riverside and a Master of Business Administration from The Wharton School of the University of Pennsylvania.

He began his horticulture career at age 18.

Jeff Colton joined Monarch Landscape Companies in 2016 as the president of the Landscape Installation Division after a 36-year career in landscape operations management.   Prior to joining Monarch, Jeff was Senior Vice President for ValleyCrest Landscape Development, where he led landscape construction operations in the Northern California market.

Jeff started his career as a project estimator trainee and over the years he took on roles of greater responsibility in business development, operations, and executive leadership.

Jeff has a Bachelor of Arts degree from California State University, Northridge.

For more than 20 years Ozong Etta has served in leadership roles in finance and accounting for leading distributed services and manufacturing firms. Before joining Monarch Landscape Companies in 2019, Ozong served as Chief Accounting Officer at Frank’s International, a global casing and pipe services provider to the Oil and Gas industry. He previously held finance, accounting and administration positions with Ascend Performance Materials, Otis Elevator Company, and Stanley Black and Decker Corporation. At Otis Elevator Company, he was the finance lead for service portfolio expansion and acquisition integration efforts in Latin America and Mexico.

Ozong received a Bachelor of Business Administration in Accounting from The University of the District of Columbia, a Master of Business Administration in International Finance from Saint John’s University.