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Our Story

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CarpetsPlus of Wisconsin is a family-owned and operated business dedicated to providing the right floorcovering at the right price to all of our friends and neighbors. The company operates four stores: two in Madison, one in Janesville and one in Plover.

Ray and Michael Peters started the family business as Madison Carpetland USA  in 1971. We had faith in the idea that, if we provided only quality products and treated our customers fairly at all times, we’d be able to provide a service to the community and support our family in the process. That’s proven to be true over the years, and the family remains an active part of the business today.

We changed our name to CarpetsPlus of Wisconsin/ColorTile in 1997 as we had added product lines to our inventory and additional locations beyond Madison. Today, we have every imaginable carpet plus many colors and styles of vinyl flooring, tile, hardwood, area rugs, stone, luxury vinyl and laminate flooring in stock every day. There are more than 40 of us working to help customers these days from Lake Geneva to Lake Superior.

All of our stores adhere to a no-pressure sales philosophy. Our goal is to help every customer find the perfect floor. We know that means finding the floor that will look great, handle the job at hand and last as long as needed, all for the best price possible. We call it the perfect flooring value. It’s that simple.

Whether you’re “just looking” or need the perfect solution fast, be sure to stop by. We’re here to help and you’re always welcome!

Michael Peters, CEO

What We Do

Products/Services Relating to Carpets & Rugs
Products/Services Relating to Resilient Floor Contractors

Service Areas

Preferred Brands & Manufacturers

Armstrong
Armstrong
Daltile
Daltile
Florida Tile
Florida Tile
Mannington
Mannington
Marazzi Tile
Marazzi Tile
Mercier
Mercier
Mohawk Flooring
Mohawk Flooring
Shaw
Shaw
Teragren
Teragren
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