Howard Rose joined BCLS as Chief Operating Officer in September of 2013 after an 18 year career at a national retail chain serving as Senior Vice President of Real Estate. While managing all of the day to day operations at BCLS from landscape management, to design / build and corporate governance, Howard successfully motivates and drives company direction.
Howard is a forward-thinking operations manager with an “employee first” mindset and this attitude spills over into our company culture. We strive to provide extraordinary service while being a most favorable place to work. His common message is, “There is a pretty good chance most of my employees won’t retire while working for BCLS so my goal is for EVERYONE to grow personally and professionally from their association with BCLS!”
Howard holds a Class A contractor’s license for the Commonwealth of Virginia as well as a commercial pesticide certification for Core, 3A and 3B classifications. A sales associate at heart, Howard frequently attends sales calls and will not hesitate to help on projects no matter the size. Call him today and you’ll see why BCLS is the “Greener Side of Life!”
Steven Cohen is the CVO- (Chief Visionary Officer) of PrimeSites Landscape Group Holdings, LLC. Steven is also a principal in GreenMark Consulting Group, a leading landscape-snow business management consulting firm with clients throughout North America. Steven is a business management strategist with a sound understanding of organizational and process development and a skilled communicator with over 30 years of experience providing landscape-snow companies with successful solutions in building organizational success. A Persuasive negotiator who uses integrity and professionalism in presenting market growth strategies, assessing new business opportunities, and ways to continually improve an organizations performance metrics.
Steven is an innovative thinker who creates efficient ways of growing companies by recommending new service verticals, revolutionizing current service offerings, and testing new market approaches. Steven uses his extensive industry expertise to help companies develop a highly focused and communicative customer centric business model. Steven has extensive experience in landscape management, landscape construction and site development and snow & Ice management. Steven writes for national landscape publications, is a featured speaker at various landscape associations and conducts a course call ‘The 4-Cores for Landscape Business Success’.
A father of four, two sons and two daughters, Steven and his wife Melannie Huber-Cohen reside in Richmond’s West End. Steven enjoys boating, traveling to new tropical islands and sandy white beaches.
Carlos Salinas has been with BCLS for over five years. Starting out as the District Manager for Fredericksburg, VA, Carlo’s passion for customer service, operations management and employee relations has allowed him to succession within the BCLS organization. Carlos’s daily responsibilities include the management of the maintenance department. Carlos manages ten maintenance crews comprised of thirty-five TEAM members and managing several hundred properties in the central Virginia area. Carlos works hard to support BCLS’s approach to landscape management which is proactive customer service vs. reactive customer service. Carlos is also ICPI Certified for Hardscape Installations.
A solid landscape manager who takes personal satisfaction in producing quality work. Donnie has 10+ years of experience landscape management and business development. Donnie leads several landscape management crews for BCLS Landscape Services and takes care of a portfolio that includes clients such as the Diamond, home of the Richmond Flying Squirrels the Virginia Museum of Fine Arts. Donnie strives to keep his accounts looking pristine and on budget, while assuring that his crews are trained to exceed his customers’ expectations.
On Donnie’s off hours his passion includes the NY Yankees, camping, fishing and all sports. Donnie is married to his beautiful wife Mandy and resides in Chesterfield, VA.
Broun joined BCLS Landscape Services in August of 2018 as a Business Development Associate. A Richmond native, Broun attended Collegiate School through graduation and then went on to Hampden-Sydney College where he earned his bachelors in history.
In Broun’s free time, he likes the outdoors as much as possible. Broun enjoys playing tennis, golf and hikes in the mountains.
Always bright, personable and ready to help, Melannie plays a key role in the BCLS organization. In her role, Melannie coordinates the oversight of all of BCLS’s internal operations. Because she has been in the landscape industry, she has an excellent understanding of the needs of a diverse landscape company. A motivated and an experienced problem-solver, Melannie brings over 10 years of office management and finance experience. Melannie has a degree in business finance from American University in Washington D.C.
When not working, Melannie enjoys traveling to warm tropical destinations. Melannie resides in the West-End with her husband and youngest daughter Baylee. Melannie also has a daughter in college and two boys who reside on the West Coast.