It is our goal to exceed our customers' and employees' expectations. We are ready to serve you and look forward to demonstrating why we are redefining the portable storage and office industry.
Founded in 1983, Mobile Mini is the world's leading provider of portable storage solutions through our lease fleet of over 213,000 portable storage and portable office units. We went public in 1994 and now trade on NASDAQ under the symbol MINI. We are part of the Russell 2000® and 3000® Indexes and the S&P Small Cap Index.
We offer our customers a wide range of portable storage and office products in varying lengths and widths with an assortment of differentiated features such as our proprietary security systems, multiple door options, and 100 different configuration options. Our customers can either rent or buy our products, but most prefer to rent due to the short-term nature of their needs. We market, service, and distribute our products through a network of company-owned branch locations in the U.S., Canada and the UK with more than 1,500 dedicated employees. While we do have a national presence, we believe it is important to service our customers at the local level.
Each of our branch locations can effectively service an entire city and are staffed with a local manager, salespeople, field service personnel, drivers, and rental inventory. Our portable units provide storage and office space solutions to approximately 84,000 customers including large and small retailers, construction companies, medical centers, schools, utilities, distributors, the U.S. military, hotels, restaurants, entertainment complexes, and households. Our customers use our products for many temporary storage and office applications including excess inventory storage, seasonal merchandise, record storage, remodeling and construction, warehouse and office expansion, sports and recreational equipment, sales offices, in-plant offices, security guards, sporting events, and much more.
Our customers make their rental buying decisions based on convenience (delivered to their site, access contents anytime, etc.), security of unit, size of unit, door configurations, price, ease of access, delivery availability, customer service, condition of fleet, and reputation. We believe we have the most secure, best maintained and largest selection of storage units in our industry. We have successfully grown Mobile Mini because of our consistent attention to a number of key marketing, sales, operational, and customer service drivers. These include internal growth focus by increasing market awareness, product differentiation, local customer service, sales emphasis, employee retention, promotion from within, and geographic expansion.
We continue to implement new initiatives through our Lean Six Sigma program and increased efforts to become a green company. We take pride in the convenience, customer service, and high-security products that we offer our customers. We are very proud that our customers have rated Mobile Mini with a Best in Class Customer Loyalty Net Promoter Score. We are constantly looking for ways to improve our service and exceed expectations. We do this by investing in our most valuable resource, our employees. We provide training and growth opportunities for our people and a work environment that fosters teamwork and accountability. Many of our managers began working for Mobile Mini as branch salespeople or branch operational positions.
Our culture reflects our purpose and direction
The landscape for business and in particular the storage container industry is changing all around us. To continue growing as a business into the future, Mobile Mini must look ahead. Understanding what makes our company successful and what traits will set us apart from the competition will shape our business in the future and prepare us to meet the needs of our customer, employees, and communities for what's to come. We set our mission, vision, values, and beliefs for long-term success.
To be the leader in secure, portable storage and specialty containment solutions to customers everywhere.
To be the company of choice for employees, customers, and shareholders.
Recognizing and rewarding talented employees at all levels of the company
Exceeding customer expectations with high-quality products and service
Creating shareholder value through profitable growth and returns
OUR BRAND STATEMENT
Mobile Mini is committed to providing you with the most secure, portable storage and specialty containment solutions. Our national footprint and large diverse fleet enables us to meet your storage and containment rental needs whenever and wherever you want. As the world’s leading provider, we empower our team of dedicated employees to deliver the high-quality storage and containment products and exceptional service you can depend on from a trusted business partner.
OUR VALUES AND BELIEFS
To perform our business the right way every day by transforming our values and beliefs into action.
Safety is our highest priority. We take responsibility for our own safety and for the safety of those around us. At the end of the day, we want everyone to return home to their families in the same condition they came to work.
INTEGRITY AND TRANSPARENCY IN EVERYTHING WE DO
We always do the right thing, even when no one is watching. We foster open and honest communication at all levels of the company. We conduct our business with the highest level of ethical standards.
PEOPLE MAKE IT HAPPEN
We treat everyone with honesty, dignity, and respect. We believe in diversity and that our workforce should be a reflection of the communities we serve. We recognize, reward, and offer growth opportunities for talented employees at all levels of the company. We are empowered to make informed and timely decisions.
Our success is measured by the achievement of our goals. Our financial and operational targets are commitments for which we are held accountable. We embrace change, do everything with a sense of urgency, set high expectations, and celebrate our wins. Ultimately, our ability to earn the loyalty of our customers drives our results.
There is always a better and simpler way. We continuously strive for operational excellence and look for improvements in our existing processes to benefit our customers and the company. In the same way, we are responsible for continuously improving our own performance and our own career development.
We strive to be an active part of the communities where we operate. We promote employee involvement and give back to those in need.
COMMITMENT TO CUSTOMERS
We are committed to exceptional customer service. We strive to be easy to do business with and to provide a hassle-free experience. We do what we say we are going to do and are available 24/7. We understand that time is of the essence and perform our work with the utmost urgency and with a shared accountability towards our customers. We want to be recognized as the industry leader and supplier of choice by providing the highest value and service to our customers and partners.
Mobile Mini, or Mobile Mini Storage Systems as it was first called, was founded in 1983, and start by selling storage containers to construction companies and manufacturers.
By 1986, the company had started expanding into greater markets along the west coast, such as Tucson and Los Angeles.
The 90s continued to be a period of expansion for Mobile Mini and a period of innovation. Due to the shortage of cargo storage containers available, Bunger decided to start manufacturing containers at our Phoenix location, along with developing other containers, such as the MM and the SJ, named for his daughter Jenny.
The early 90s also saw the development of the first “bi-cam locking system,” a predecessor to Mobile Mini’s patented Tri-cam Locking System, providing better security than most storage containers. As manufacturing facilities grew to accommodate new product lines and innovations, so did the scope of what Mobile Mini could produce. With larger facilities, we were able to start building modular classrooms for our Arizona and New Mexico markets. In addition to these innovations and changes, Mobile Mini experienced huge growth into new markets in Texas, including Dallas, Houston, and San Antonio, along with completing our first acquisitions in 1998, in Las Vegas and Oklahoma City.
Seeing the growth of our company and where the moving and storage industry was moving, Steve Bunger, along with then CFO Larry Trachtenberg, decided to change the business model from more of a sales and manufacturing company, to a leasing and marketing company.
The 2000s proved to be no different or less fortuitous for Mobile Mini. Our company experienced phenomenal growth by diversifying our customer base and offering a wider product line. We began the decade by designing our Tri-Cam Locking System, our patented security system that helps us provide our customers with the best security in the moving and storage industry. In terms of growth, we experienced our first large acquisition, purchasing National Storage Containers for $25 million, followed by our purchase of GE’s east coast rental fleet, putting Mobile Mini on the map as a national company. Following in 2004, we expanded into the UK with the acquisition of Royal Wolf, making us a global corporation. In 2008, our company experienced a transformational merger with The Mobile Storage Group, giving us a combined rental fleet of more than 274,000 units.
The 2000's also saw Mobile Mini mature as a company, not only in the way we do business, but our culture as well. In light of the great Recession of 2009-2010, Mobile Mini decided to move to a hybrid sales model to better meet our needs as well as the needs of our customers.
When new leadership came aboard in 2013, they reviewed the company culture and made some changes to focus on the pieces important to the future of the company. We’ve developed five values that define Mobile Mini, which will guide our company into the future as we continue to provide businesses and families with convenient, worry-free storage solutions. Our first value is “safety first” as we take responsibility for our own safety and for the safety of those around us. In addition, we strive for integrity and transparency, empowerment of our people, driving results, continuous improvement and being actively involved in the community.