KDM P.O.P. Solutions Group
Cincinnati, OH 45241
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Walmart
Project Information
- Project Location:
- OH
- Status:
- Completed
- Structure Type:
- Retail Store
Scope Of Work
Opportunity:
Our customer manages procurement of in-store Point-of-Purchase () print materials for Entertainment (music, books, video), Electronics and Toy Departments inside Walmart’s 4000 locations in U.S. Pulling off print production quality guidelines, extremely tight lead times and sheer number of weekly and monthly kits, in addition to twice a year entire department resets, required a print vendor that had production horsepower and flexibility to double and triple time production across multiple presses and multiple print methods… without fail.
Solution:
KDM P.O.P. Solutions Group has had an eight year relationship as their print vendor partner. When Walmart recently underwent implementation of a new logo with new colors, KDM went through stringent color matching approval standards across all printing methods: screen, UV offset, conventional offset, and large and small format digital to earn their business. KDM also went through similar hoops to become the sole certified Apple brand approved print vendor for Walmart. The current scope of print production includes:
1,400 kits twice a week for 2,800 total promotional kits: items include cart rail signs, gondola headers, power wings, and merchandise display headers with varying quantities dependent on store profile
Production lead times in as little as 3 days
Twice yearly complete department signage resets with 75 items per kit: quantities ranging from 6 to 1.
18,000 of another, printed on styrene, card stock and B-flute requiring various printing methods
Store takeover campaigns, such as the “Despicable Me” campaign
The Result:
Speed to market is critical for Walmart, as it directly affects their bottom line. The partnership, ease of doing business and trust in getting it done right and on time is critical to their success as a Walmart partner.