The Importance of Quality Signs The value of signs as a marketing tool is often not fully realized. Many businesses barely think of it at all and, if they do, it is often an after thought. The sign on your business is a powerful and sophisticated marketing tool. It works for you 24 hours a day, 7 days a week, 365 days a year. Signs create the first impression of your business that many customers will get. Well designed, properly placed signs will attract customers and generate profits. The Sign Gallery knows the importance of exceptional signs, and is here to help you achieve that goal for your business.