The Budd Group

Hal Rollins comes to The Budd Group from Volvo Business Services, where he served as the key account manager for HR Shared Services for North America. Prior to Volvo, Hal was with Unifi, Inc.’s corporate HR group where he managed Unifi University, performance management and succession planning for the organization. Hal has worked in management consulting in the shared services and strategic human resources practice areas. Prior to his time in consulting, he spent seven years as the director of administration and controller for a regional paper products manufacturer.

The early part of his career was spent in marketing with American Express and in operations with UPS. Hal holds an MBA from Wake Forest University and a BA from the University of North Carolina at Chapel Hill.

Jon Larsen provides senior-level oversight for the development, implementation and integration of process-system based operating solutions. Jon joined The Budd Group in 2005, bringing fourteen years’ contract security management experience to the organization. Prior to joining The Budd Group, Jon served as vice president in the Southeast region for Securitas Security Services USA, Inc. Jon earned a Bachelor of Arts from Boston University and an MBA from Wake Forest University.

Joe has worked full time with The Budd Group since 1985, when he received an MBA from Wake Forest University. He graduated from High Point University with a degree in business in 1983. His Budd Group history began early, with teenage summers spent working in all divisions of the family business.

Joe's hobbies include shooting, fishing, flying and spending time with his family. He is a commercially-rated pilot and flies his own airplane for business and pleasure. He attends First Presbyterian Church, where he has served as an elder.

Joe also spends considerable time in community service. His past roles include: Chairman of Winston-Salem Business, Inc., President of the Winston-Salem Rotary Club, Reynolda House Museum of American Art Board, Montreat College Board of Trustees, Dean Prim Scholarship Committee, Forsyth Airport Commission, Salvation Army, American Heart Association, and the Northwest N.C. Food Bank.

Currently Joe serves on the Glade Valley Scholarship Foundation, is a board member for Mission Emanuel, and is Major Gifts Chair for “The Commons,” a project of the N.C. Housing Foundation to end chronic homelessness in Forsyth County. He is also a District Commissioner for the N.C. Wildlife Resources Commission.

Keith has oversight responsibility for many of the company’s shared services, including acquisitions, accounting and finance, information technology, risk management and payroll. Currently, he is playing an integral role in the development of a new company technology platform that will drive financial processes and strategies to accommodate and measure the company’s growth objectives. Keith is also charged with driving the continued improvement of processes that generate efficiencies and help expand our operating margins.

Keith brings a diverse background of experience with publicly and privately held companies in the service industry as well as healthcare, software and entertainment. Most recently, he was the CFO for Diversified Maintenance Systems, a $260MM annual revenue producer with over 10,000 employees that provides janitorial services in all 50 states, Puerto Rico, and the Virgin Islands.

Keith holds a degree from the University of Georgia and is a Certified Public Accountant.

Yasser Youssef is responsible for The Budd Group’s primary operating units – janitorial, landscape and facility support services. His goal is the seamless integration of all operating divisions into a cohesive business unit, returning high value to customers, employees and shareholders by leveraging each division’s unique benefits.

Yasser joined The Budd Group in 2004, and is currently serving as President. Prior to joining The Budd Group, Yasser was the president and founder of Workforce Solutions, an HR consulting firm focused on assisting organizations with the recruitment, selection, development and retention of high-potential talent. Prior to founding Workforce Solutions, Yasser was a staffing industry executive with Fortune 1000 companies for over 15 years. He held positions of progressive responsibility in sales, sales management and executive-level general management. Yasser received his BA from the University of North Carolina in Charlotte.

Yasser has served on the board of the Building Service Contractors Association International (BSCAI) since 2010 and served as President in 2014. He also serves on the board of the National Service Alliance (NSA). Yasser is involved in a variety of community activities such as Young Life and his local church. Yasser speaks and writes on various topics related to leadership, which can be viewed on his blog, The Path to Lead.