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Bank: Heritage Credit Union
Heritage Credit Union

Heritage Credit Union partnered with La Macchia Group to do a Branch Transformation of their Rockford, Illinois office. Through the transformation, Heritage Credit Union saw great growth. With their Rockford branch achieving such success, Heritage had plans to expand further into the Illinois marketplace. Through a Strategic Market Analysis, we concluded that the Machesney Park region would be the ideal next location to open a branch. This region has a strong young borrower population and demographics that fit the target audience of the Credit Union. The site acquired is located in a large commercial retail node including a new Meijer. Our designers then strategized a branch concept that would embody Heritages brand identity that focused on the member experience. To create a retail-inspired environment, custom graphics were developed by a local artist that were implemented throughout the branch. New teller pods and a brand-inspired circular amenities bar add to the retail experience.

View project details for: Heritage Credit Union