BENMAR

Scope Of Work

In need of a way to showcase the internal construction of the tire tread on several of their products, Toyo Tires partnered with BenMar to develop displays for multiple tour events including their exhibits at the SEMA show in Las Vegas and the College Football Championship. The displays featured a detailed representation of the tires’ construction and demonstrated the trend imprint on a roadbed. BenMar produced several of these durable and eye catching displays for long term use.