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Cadillac Experience Center
Project Information
- Project Location:
- NY
- Status:
- Completed
- Structure Type:
- Auto Dealership / Service
Scope Of Work
A leading automotive brand since the turn of the 20th century, Cadillac has continued to grow globally – evolving to embrace innovative design and technology. Now, one year after it relocated its company headquarters from Detroit to New York City, our team has helped launch Cadillac House – a physical manifestation of the illustrious brand.
A rotating location for exhibitions, collaborative partnerships and events, Cadillac House brings the manufacturer to life in allowing a behind the scenes look for consumers. With the space featuring a fashion runway, art gallery, cutting edge AV installation, cafeteria and its own coffee shop – alongside a stunning vehicle display area – the new experience center represents a fresh approach to car sales, redefining what an automotive brand can be.
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