Mpressions

Scope Of Work

That was the request from ad agency DGWB.  The agency was responsible for creating visual graphics for the Anaheim Ducks CHOC Night at Honda Center.  DGWB asked Photomation to wrap ten columns at Honda Center, four of which they wanted made to look like a cast so people attending the game could write get well wishes to the children at Children’s Hospital of Orange County (CHOC).

“We showed our client several options of material they could use to make the columns look like a cast”, says Photomation president Matt Hesketh.  “While we have done many column wraps at Honda Center, nobody has ever asked us to make one look like a cast.  I brought the task back to the great people who work at Photomation and they came up with the best way to make it happen.”

One twist was that the client wanted to display the signed “casts” at CHOC once the event was over.  “We had to take that into consideration in using a product that would roll into the shape of a cast then be able to lay flat on a wall once it was all signed”, says Hesketh.  Due to event scheduling at Honda Center, all the graphics had to be installed on game day and removed right after the game.  “Both the installation and the removal went very smooth.  Everyone involved was thrilled with the end result.”, says Hesketh.