Duggal Visual Solutions
Tualatin, OR 97062
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The Handmaid’s Tale
Project Information
- Project Location:
- New York City, NY
- Status:
- Completed
- Structure Type:
- Arena / Stadium
Scope Of Work
The Times is calling Hulu’s TV series, The Handmaid’s Tale, “spectacular.”
Riveting and chilling storyline aside, part The Handmaid’s Tale’s immediate success–it has already been renewed for a second season in 2018–can likely be attributed to Hulu’s experiential marketing campaign in New City during the week the series premiere April 26-30. Passersby on the High Line were drawn to a vivid, brightly lit art installation stocked with 4,000 free paperback copies Atwood’s novel.
“As passersby grabbed novels, the piece was deconstructed to reveal messages female empowerment and anti-authoritarian resistance, as the show is set in America’s dystopian near-future where fertile women are forced to serve the elite in a totalitarian government,” BizBash explained.
The installation was designed by Paula Scher and Abott Miller, produced by Civic Entertainment Group, and fabricated by Duggal Visual Solutions. Hats off to all involved, and thank you to BizBash for mentioning us. See Duggal exclusive fabrication and installation photos below, and click here to watch The Handmaid’s Tale on Hulu.
Project Images
