Duggal Visual Solutions

Scope Of Work

Luring the who’s who  fashion nearly 40 miles   Manhattan at the height    Fashion Week, Ralph Lauren staged perhaps one  the most unique and memorable runway shows in NYFW history at his own garage in Bedford,  . Don’t let the word “garage” mislead you – Lauren’s is more like a multilevel museum  rare and vintage cars.

“My cars have always been an inspiration to me. I see them as moving art,” Lauren said. “My women’s collection for fall 2017 connects the elements  the speed, style and beauty  these handcrafted vehicles with the very modern, yet timeless spirit  the clothes. There is a sleekness, an innate sexiness and power to shapes sculpted out  high-tech patent leathers and high-gloss silks.”

To synchronize Ralph Lauren’s 888 Madison Ave. flagship with the runway theme at his estate, Duggal Visual Solutions transformed the store’s lobby into a gallery  classic car images around one  Lauren’s cherry-red Ferraris. Duggal’s Shawn Hallinan, who has been working with Ralph Lauren for more than 25 years, consulted with the designer’s creative team to develop both a set  elegant yet sturdy display walls and the collection  photos printed to match the Ferrari’s vibrant shade  red. The exhibition covered existing shelving, millwork and molding without leaving any trace  damage, and was installed outside  store hours with no disruption to daily retail business. See photos below.