Duggal Visual Solutions
Tualatin, OR 97062
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Bergdorf Goodman Fifth Ave.
Project Information
- Project Location:
- New York City, NY
- Status:
- Completed
- Structure Type:
- Retail Store
Scope Of Work
Bergdorf Goodman’s BG 20/20 plan is one the most ambitious retail renovations luxury shoppers have ever seen. The five-year project that began in 2013 most recently saw a penthouse-like redesign the sixth floor at BG’s Fifth Ave. NYC flagship. The Olsen twins’ The Row fashion house now stands front and center, while a section called “The Lab” spotlights emerging designers and labels.
Next, BG is preparing to unveil the “Jewelry Salon.” The brand’s -look, store-within-a-store jewelry department on the main floor is expected to be ready just in time for the holidays.
In the meantime, Duggal was called on to uphold the Bergdorf Goodman name visually with a massive façade display. The five flex material panels total more than 3,400 square feet and reach as high as the building’s third floor. The installation took two days to coordinate and produce, eight hours to install, and required a lane closure permit from the State Department Transportation to accommodate two 170-foot boom lifts.
The end result is an eye-catching brand statement both reminding shoppers that BG is still open during construction, and directing them to the Fifth Ave. entrance.
Project Images
