Company Info

  • Est. 1970
  • Annual Vol $6 million - $10 million

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Our Story

One Call Does It All ... Serving All Of New Jersey Since 1970

Forty Seven years ago, a man by the name of Robert S. Newell Sr., decided to start a Fire Department Supplies company out of a converted bread truck. Today, that company has become a multi-million dollar corporation. Here is our story:

It was early March 1970 when Robert decided the time was right to start his own company. With little money and no collateral to purchase a building and pay for its utilities Robert opted to buy a bread truck to work out of and hired an answering service to handle the few phone calls he expected to receive. It was finally official when he registered his company with the state and opened a PO Box in Red Bank, New Jersey; Allied Fire & Safety Equipment Company, Inc. was born. 

A year later Allied, staffed with only 3 employees, was experiencing growing pains as they looked for more ways to expand their business. That year the answer to some of their problems came when Robert's brother Ronald S. Newell Sr. joined the company as Vice-President after serving a tour of duty in Vietnam with the US Army. Dedicated to helping his brother and his company succeed, Ronald decided to don a suit during the day to sell both Commercial and Industrial Fire Suppression Systems and would then change in to work clothes to install the same jobs at night. By the end of 1971, Allied was not only into selling Fire Department Supplies but was now installing and servicing Portable Fire Extinguishers and Fire Suppression Systems. Ronald's selling methods continued to prove effective as Allied Fire & Safety began installing and servicing Fire Sprinkler Systems in 1975. Once again Allied ran into some growing pains, but this time it was due to the rapid expansion of their business and the services it offered. How do you run a half a million-dollar company out of a bread truck? The answer seemed to be just a few miles from Robert and Ronald's home when they decided to buy their own building located at 381 Hwy 35, Middletown, New Jersey. 

For the next eight years Allied Fire & Safety's efforts stayed focused on improving what they already knew how to do, create business! Allied had grown to a force of 30 employees which produced annual sales of over three million dollars. It was not until 1983 when Allied entered their next phase of expansion. James V. Daniello joined the company and created the Fire Alarm and Security Division.

By 1990 Allied Fire & Safety had already become a major player in the Fire Protection Contractor Field. As quick as they moved into the Hwy 35 property they were moving out. Allied had grown to over 40 employees and needed a larger place to call home. Later that year Allied moved to its current location, 517 Green Grove Rd, Neptune, New Jersey. Everything seemed to be going great when Allied suffered their first major setback, their President; Robert S. Newell Sr. had passed away. Although this was a setback it strengthened the Allied Family as they continued on with Robert's dream.

The year 2000 once again brought change upon Allied as they continued to grow and solidify themselves as leaders in the Fire Protection Industry. With over 50 employees and growing, Allied decided to open a state of the art, full production 5000 square foot pipe fabrication shop and warehouse located on their property in Neptune, New Jersey.

In 2006 Allied continued their move to the top, by starting a Hood Cleaning Division. 

Today, Allied Fire & Safety has grown into a force of over 65 employees, which produce annual sales of over nine million dollars. Although we can not predict the future, we can assure you that Allied Fire & Safety Equip. Co., Inc. plans to remain as one of the industry leaders now and well into it.

Allied Fire & Safety was created to provide both the private and public sectors with fast and reliable customer service and 100% customer satisfaction in regards to fire protection safety.

Our comparative advantage lies in our ability to produce around the clock service with the highest quality of workmanship.

Through the use of highly competent and loyal employees Allied intends to provide above average returns on shareholder investments.

Overall, Allied Fire & Safety plans to remain as a leader in the fire protection industry now and well into the future.

What We Do

Regions & Counties Serviced

  • New Jersey - North
  • New Jersey - Central and Southern

New Jersey All

Our CSI Codes

01 51 16 - Temporary Fire Protection
10 01 40 - Operation and Maintenance of Safety Specialties
10 06 40 - Schedules for Safety Specialties
10 40 00.00.01 - Safety Specialties
10 41 13 - Fire Department Plan Cabinets
10 44 13 - Fire Extinguisher Cabinets
10 44 13.53 - Security Fire Extinguisher Cabinets
10 44 16 - Fire Extinguishers
10 44 16.13 - Portable Fire Extinguishers
10 44 16.16 - Wheeled Fire Extinguisher Units
10 44 33 - Fire Blankets and Cabinets
10 44 43 - Fire Extinguisher Accessories
21 01 10 - Operation and Maintenance of Water-Based Fire-Suppression Systems
21 01 20 - Operation and Maintenance of Fire-Extinguishing Systems
21 01 30 - Operation and Maintenance of Fire-Suppression Equipment
21 05 13 - Common Motor Requirements for Fire-Suppression Equipment
21 05 16 - Expansion Fittings and Loops for Fire-Suppression Piping
21 06 10 - Schedules for Water-Based Fire-Suppression Systems
21 06 20 - Schedules for Fire-Extinguishing Systems
21 06 30 - Schedules for Fire-Suppression Equipment
21 09 00.00.01 - Instrumentation and Control for Fire-Suppression Systems
21 10 00.00.01 - Water-Based Fire-Suppression Systems
21 11 16 - Facility Fire Hydrants
21 11 19 - Fire-Department Connections
21 12 13 - Fire-Suppression Hoses and Nozzles
21 12 16 - Fire-Suppression Hose Reels
21 12 19 - Fire-Suppression Hose Racks
21 12 26 - Fire-Suppression Valve and Hose Cabinets
21 13 13 - Wet-Pipe Sprinkler Systems
21 13 16 - Dry-Pipe Sprinkler Systems
21 13 19 - Preaction Sprinkler Systems
21 13 23 - Combined Dry-Pipe and Preaction Sprinkler Systems
21 13 26 - Deluge Fire-Suppression Sprinkler Systems
21 13 29 - Water Spray Fixed Systems
21 13 36 - Antifreeze Sprinkler Systems
21 13 39 - Foam-Water Systems
21 20 00.00.01 - Fire-Extinguishing Systems
21 21 13 - Carbon-Dioxide Fire-Extinguishing Piping
21 21 16 - Carbon-Dioxide Fire-Extinguishing Equipment
21 22 13 - Clean-Agent Fire-Extinguishing Piping
21 22 16 - Clean-Agent Fire-Extinguishing Equipment
21 23 13 - Wet-Chemical Fire-Extinguishing Piping
21 23 16 - Wet-Chemical Fire-Extinguishing Equipment
21 24 13 - Dry-Chemical Fire-Extinguishing Piping
21 24 16 - Dry-Chemical Fire-Extinguishing Equipment
21 30 00.00.01 - Fire Pumps
21 31 13 - Electric-Drive, Centrifugal Fire Pumps
21 31 16 - Diesel-Drive, Centrifugal Fire Pumps
21 32 13 - Electric-Drive, Vertical-Turbine Fire Pumps
21 32 16 - Diesel-Drive, Vertical-Turbine Fire Pumps
21 33 13 - Electric-Drive, Positive-Displacement Fire Pumps
21 33 16 - Diesel-Drive, Positive-Displacement Fire Pumps
21 41 13 - Pressurized Storage Tanks for Fire-Suppression Water
21 41 29 - Storage Tanks for Fire-Suppression Water Additives
25 33 00.00.01 - Integrated Automation Instrumentation and Terminal Devices for Fire-Suppression Systems
25 53 00.00.01 - Integrated Automation Control of Fire-Suppression Systems
25 93 00.00.01 - Integrated Automation Control Sequences for Fire-Suppression Systems
28 01 30 - Operation and Maintenance of Electronic Detection and Alarm
28 01 30.51 - Maintenance and Administration of Electronic Detection and Alarm
28 01 30.71 - Revisions and Upgrades of Electronic Detection and Alarm
28 06 30 - Schedules for Electronic Detection and Alarm
28 16 33 - Intrusion Detection Interfaces
28 16 33.36 - Intrusion Detection Interfaces to Fire Alarm
28 16 46 - Intrusion Detection Vehicle Control Systems
28 26 16 - Electronic Personal Safety Alarm Annunciation and Control Systems
28 30 00.00.01 - Electronic Detection and Alarm
28 31 13 - Fire Detection and Alarm Control, GUI, and Logic Systems
28 31 23 - Fire Detection and Alarm Annunciation Panels and Fire Stations
28 31 33 - Fire Detection and Alarm Interfaces
28 31 33.13 - Fire Detection and Alarm Interfaces to Remote Monitoring
28 31 33.26 - Fire Detection and Alarm Interfaces to Intrusion Detection
28 31 33.43 - Fire Detection and Alarm Interfaces to Elevator Control
28 31 43 - Fire Detection Sensors
28 31 46 - Smoke Detection Sensors
28 31 49 - Carbon-Monoxide Detection Sensors
28 31 53 - Fire Alarm Initiating Devices
28 31 53.13 - Fire Alarm Pull Stations
28 31 53.23 - Fire Alarm Level Detectors Switches
28 31 53.33 - Fire Alarm Flow Switches
28 31 53.43 - Fire Alarm Pressure Sensors
28 31 63 - Fire Alarm Integrated Audio Visual Evacuation Systems
28 31 63.13 - Fire Alarm Horns and Strobes
28 32 13 - Radiation Detection and Alarm Control, GUI, and Logic Systems
28 32 23 - Radiation Detection and Alarm Integrated Audio Evacuation Systems
28 32 33 - Radiation and Alarm Detection Sensors
28 32 43 - Radiation and Alarm Dosimeters
28 33 13 - Fuel-Gas Detection and Alarm Control, GUI, and Logic Systems
28 33 23 - Fuel-Gas Detection and Alarm Integrated Audio Evacuation Systems
28 33 33 - Fuel-Gas Detection Sensors
28 34 13 - Fuel-Oil Detection and Alarm Control, GUI, and Logic Systems
28 34 23 - Fuel-Oil Detection and Alarm Integrated Audio Evacuation Systems
28 34 33 - Fuel-Oil Detection Sensors
33 11 19 - Fire Suppression Utility Water Distribution Piping
33 12 19 - Water Utility Distribution Fire Hydrants

Project Experience

  • Public
  • Private
  • Service Work/Repairs

Gallery

Services
Services
Service Area and Locations Map for Allied Fire & Safety

Associations & Memberships

ASA (American Subcontractors Assn.)
ASA (American Subcontractors Assn.)
NFPA (National Fire Protection Assn.)
NFPA (National Fire Protection Assn.)
NJAFED (New Jersey Assn. of Fire Equipment Distributors)
NJAFED (New Jersey Assn. of Fire Equipment Distributors)
NAFED (National Assn. of Fire Equipment Distributors)
NAFED (National Assn. of Fire Equipment Distributors)
AFAA (Automatic Fire Alarm Assn.)
AFAA (Automatic Fire Alarm Assn.)
NFSA (National Fire Sprinkler Assn.)
NFSA (National Fire Sprinkler Assn.)
AFSA (American Fire Sprinkler Assn.)
AFSA (American Fire Sprinkler Assn.)
BCANJ (Building Contractors Assn. of New Jersey)
BCANJ (Building Contractors Assn. of New Jersey)
FSSA (Fire Suppression Systems Assn.)
FSSA (Fire Suppression Systems Assn.)
SFPE (Society of Fire Protection Engineers)
SFPE (Society of Fire Protection Engineers)
NJSA (New Jersey Subcontractors Assn.)
NJSA (New Jersey Subcontractors Assn.)

Preferred Brands

Ansul Fire Protection
Ansul Fire Protection
Notifier
Notifier
Tyco Fire Products
Tyco Fire Products
Kidde Fire Systems
Kidde Fire Systems
Amerex
Amerex
Viking Sprinkler
Viking Sprinkler
Reliable Sprinklers
Reliable Sprinklers
Globe Fire Sprinklers
Globe Fire Sprinklers
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