Luthin Associates, Inc.
Allenhurst, NJ 07711
Locations
Luthin Associates, Inc.
President
Key Contacts
Owners, Principals & Senior Executives
Aaron Breidenbaugh's Bio
Aaron Breidenbaugh joined Luthin Associates in January of 2016 as Director of Regulatory Affairs, after more than 25 years of diverse experience in the energy field. Most recently, Aaron worked at EnerNOC, Inc. as Senior Director of International Regulatory Affairs. His work at EnerNOC involved identifying and developing international growth opportunities for demand response and energy intelligence software; coordinating regulatory activities and policy advocacy across EnerNOC's operations in the U.S. and abroad. He also participated in major policy initiatives related to international demand response and energy efficiency in these countries. While working for more than 11 years at EnerNOC, he became a specialist in demand response programs and supporting businesses for many regional reliability programs.
Aaron also worked for the New York Independent System Operator (NYISO) and had several positions in companies related to reporting as well as consulting in NYISO and other similar organizations. He earned degrees as a Bachelor of Science in Nuclear Engineering and a Master of Science in Science and Technology Studies at Rensselaer Polytechnic Institute.
At Luthin Associates, Aaron will be responsible for working with our clients and members of Consumer Power Advocates (CPA) on utility rate cases and regional reliability issues. He will also support our Commodity and Energy Services staff by bringing his experience and knowledge to our business.
Catherine Luthin's Bio
Catherine Luthin has over 30 years of financial and energy management experience within the corporate, governmental, non–profit and regulatory environments. She is the President and Founder of Luthin Associates, an energy management consulting firm that proactively manages energy procurement and sustainability services for its clients. This is accomplished by delivering cost savings based upon innovative thinking and process improvements for the educational, healthcare and real estate industries.
Catherine also chairs and manages Consumer Power Advocates (CPA), an association of large, non-profit institutions whose primary goal is to decrease the cost of energy by focusing on regulatory decisions and programs which impact energy consumers in New York State. According to Crain's New York Business, six of CPA's current member hospitals are among the twenty-five largest hospitals in New York, half of which are among the top five largest hospitals in New York.
Catherine was a member of former Mayor Bloomberg's New York City Energy Policy Task Force and is currently a member of BOMA NY's Energy Committee, the Association of Energy Engineer's Certified Energy Procurement Board, and she is Energy Policy Chairperson for the Association of Energy Engineer's Council on Women and Environmental Leadership (CWEEL). Catherine has also taken leadership roles in many women mentoring programs.
In 2002 Catherine was named Energy Service Professional of the Year for the State of New York and in 2004 was named International Energy Service Professional of the Year by the Association of Energy Engineers (AEE). In addition, Luthin Associates has been awarded Outstanding MWBE by Anchin in 2012, as well as, Outstanding Advocacy in 2013. The company is also recognized as one of the Top 100 Diversity Businesses in New Jersey. Catherine has been a guest lecturer at CUNY's Institute for Urban Systems, Cornell University, and Columbia University's Environmental and Energy Policy Department. She is a results-focused and effectual leader with proven ability to develop and implement energy management initiatives within major New York institutions.
Before the founding of Luthin Associates, Catherine worked in New York City's Office of Energy Conservation as a program manager within the Department of General Services. Here, in 1996, she organized the implementation of a $10 million natural gas contract for 12 large New York City facilities. This was one of the first deregulated energy contracts in New York and saved the City $1.3 million. As a Department of Citywide Administrative Services (DECAS) employee she also served as the City's representative in individual negotiations with local utilities that helped shape the future of energy deregulation in New York. Catherine has interceded on behalf of her clients in every major Con Edison and National Grid rate case since 2002. She has also been a frequent intervener in Federal Energy Regulatory Commission (FERC) issues.
Luthin Associates' original line of services involved managing its clients' energy portfolios. Catherine began with Columbia University and currently provides energy consulting services to 30 clients. The electric load of those customers located in NYC represents approximately 4% of Con Edison's peak electric load. In 2008, Luthin Associates began a partnership with NYSERDA. Her firm was selected to provide outreach services to the healthcare industry in New York State. In 2012, this effort was expanded to higher education, commercial real estate and retail. Currently, the firm has a contract to perform outreach for NYSERDA's REV Campus Challenge.
As a financial energy management firm, Luthin Associates' main focus is reducing its clients' costs. To that end, we have helped our clients save more than $395 million in energy costs since 2000.
Catherine has an MBA and a Bachelor of Science in Marketing from Fairleigh Dickinson University.
Operations
Daniel Lilly's Bio
Dan Lilly joined Luthin Associates in May of 2017 as the Director of Distributed Generation and Energy Services. Mr. Lilly is a skilled executive with more than 15 years of experience in facility operations, planning design and construction, energy management, and central utility plant operations. He has held multiple positions with increasing responsibility, all with a focus on cogeneration, plant operations and maintenance. At Luthin Associates, Dan Lilly is responsible for preparing cogen and microgrid feasibilities in cooperation with the commodity team. He also oversees energy master plans, greenhouse gas inventories, carbon reduction initiatives, negotiation of power purchase agreements and performance contracting. Among other responsibilities, he also assists with sales management, and contract development.
Dan Lilly, through the Association of Energy Engineers (AEE) certification program, is a Certified Energy Manager (CEM). He is also certified as a High Pressure Boiler Operating Engineer for New York City. Mr. Lilly graduated from SUNY Maritime College with a Bachelor of Engineering (BE) degree in Electrical Engineering.
Rakesh Parasuraman's Bio
Rakesh Parasuraman joined Luthin Associates in September of 2003. He has extensive experience in recommendation and implementation of energy risk management and hedging strategies. He is knowledgeable in modeling utility tariffs, complex supply products, developing budget forecasts and assessing performance against industry accepted metrics. He also oversees project management responsibilities for economic incentive grant applications. He is a Certified Energy Manager (CEM) and has prior work experience in energy analysis and forecasting related to the fossil fuel markets. Mr. Parasuraman worked in business development positions for several years prior to joining Luthin Associates. He earned an MBA from the State University of New York at Buffalo with majors in Marketing and Financial Analysis. He holds a Bachelor's degree in Mechanical Engineering from the University of Mumbai, India.
Rakesh recently received certification as a Certified Energy Auditor (CEA) by the Association of Energy Engineers. He currently heads Luthin Associates' Procurement Division as the firm's Director of Commodity Management.