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Santa Rosa Fire Equipment Service Inc.

Cotati, CA 94931

Company Info

  • Est. 1972
  • Size 20-49 Employees

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Our Story

As a teen, Michael Reeser was introduced to the owner of Santa Rosa Fire Equipment and ended up taking a job there as a summer helper. That was in 1972 and the company had 6 employees. Today, Michael is the owner and CFO of the company, and it has 24 employees.

Michael didn't plan to stay with the company for nearly 40 years, and he certainly never thought he'd end up as the owner, but events take strange turns sometimes, and help guide our fates.

"After I had been working there for some time," said Michael, "Don Harris, the owner at that time, came back from lunch in a bad mood one day. I overheard him say, ‘for a dollar ninety-eight I'd sell this business right now!' I started thinking about the possibility of bringing it up again. Eventually I did mention that I might like to buy the company from him."

After a few weeks the owner came back and offered to sell the business to Michael and the company's bookkeeper. In 1979 they began buying the stock and even took on a third partner. Michael had gone from temporary summer help to ownership. Today, Michael's other partners have left to pursue other paths and Michael is the sole owner. Under his management, the company has grown steadily and is firmly entrenched as a part of the community.

What We Do

Commercial Experience

Airport Runway Animal Hospital / Kennel Apartments & Condominiums Arena / Stadium Assisted Living Athletic Field Auto Dealership / Service Bank Bridge Casinos Church / Synagogue City / Town Hall Civil & Site Development Club House / Community Center Court House Dams & Levies Data Centers - Mission Critical Design Build Education (K-12) Fire / Police Station Fitness Center Gas Station Golf Course Government Grocery Stores Historic Preservation Hospital / Nursing Home Hotel / Motel House Industrial Maintenance Jail / Prison Laboratory Library Lighting Retrofits Manufacturing Plant Marine Medical Office Military Misc Project Mixed Use Museum Non-Building Construction Non-Residential Building Office Building Park / Playground Parking Garage Parking Lots Post Office Power Generation & Distribution Pre-Manufactured Structures Radio / Television Station Renewable Energy Residential Building Restaurant Retail Store Road / Highway School / College / University Secure and Shielded Facilities Sewage / Water Treatment Plant Single Family Residential Storage Facility / Warehouse Swimming Pool Tennis Court Terminal - Airport / Bus / Railroad Theater Theme Park Tract Housing Tunnel Utilities

Regions & Counties Serviced

  • San Francisco, Oakland, San Jose

California 6

  • Lake
  • Marin
  • Mendocino
  • Napa
  • Solano
  • Sonoma

Our CSI Codes

01 51 16 - Temporary Fire Protection
10 01 40 - Operation and Maintenance of Safety Specialties
10 06 40 - Schedules for Safety Specialties
10 40 00.00.01 - Safety Specialties
10 41 13 - Fire Department Plan Cabinets
10 44 13 - Fire Extinguisher Cabinets
10 44 13.53 - Security Fire Extinguisher Cabinets
10 44 16 - Fire Extinguishers
10 44 16.13 - Portable Fire Extinguishers
10 44 16.16 - Wheeled Fire Extinguisher Units
10 44 33 - Fire Blankets and Cabinets
10 44 43 - Fire Extinguisher Accessories
21 01 10 - Operation and Maintenance of Water-Based Fire-Suppression Systems
21 01 20 - Operation and Maintenance of Fire-Extinguishing Systems
21 01 30 - Operation and Maintenance of Fire-Suppression Equipment
21 05 13 - Common Motor Requirements for Fire-Suppression Equipment
21 05 16 - Expansion Fittings and Loops for Fire-Suppression Piping
21 06 10 - Schedules for Water-Based Fire-Suppression Systems
21 06 20 - Schedules for Fire-Extinguishing Systems
21 06 30 - Schedules for Fire-Suppression Equipment
21 09 00.00.01 - Instrumentation and Control for Fire-Suppression Systems
21 10 00.00.01 - Water-Based Fire-Suppression Systems
21 12 13 - Fire-Suppression Hoses and Nozzles
21 12 16 - Fire-Suppression Hose Reels
21 12 19 - Fire-Suppression Hose Racks
21 12 26 - Fire-Suppression Valve and Hose Cabinets
21 13 13 - Wet-Pipe Sprinkler Systems
21 13 16 - Dry-Pipe Sprinkler Systems
21 13 19 - Preaction Sprinkler Systems
21 13 23 - Combined Dry-Pipe and Preaction Sprinkler Systems
21 13 26 - Deluge Fire-Suppression Sprinkler Systems
21 13 29 - Water Spray Fixed Systems
21 13 36 - Antifreeze Sprinkler Systems
21 13 39 - Foam-Water Systems
21 20 00.00.01 - Fire-Extinguishing Systems
21 21 13 - Carbon-Dioxide Fire-Extinguishing Piping
21 21 16 - Carbon-Dioxide Fire-Extinguishing Equipment
21 22 13 - Clean-Agent Fire-Extinguishing Piping
21 22 16 - Clean-Agent Fire-Extinguishing Equipment
21 23 13 - Wet-Chemical Fire-Extinguishing Piping
21 23 16 - Wet-Chemical Fire-Extinguishing Equipment
21 24 13 - Dry-Chemical Fire-Extinguishing Piping
21 24 16 - Dry-Chemical Fire-Extinguishing Equipment
21 41 13 - Pressurized Storage Tanks for Fire-Suppression Water
21 41 29 - Storage Tanks for Fire-Suppression Water Additives
25 33 00.00.01 - Integrated Automation Instrumentation and Terminal Devices for Fire-Suppression Systems
25 53 00.00.01 - Integrated Automation Control of Fire-Suppression Systems
25 93 00.00.01 - Integrated Automation Control Sequences for Fire-Suppression Systems
28 31 33.26 - Fire Detection and Alarm Interfaces to Intrusion Detection
28 31 43 - Fire Detection Sensors
28 31 46 - Smoke Detection Sensors
28 31 49 - Carbon-Monoxide Detection Sensors
28 31 53.13 - Fire Alarm Pull Stations
28 33 13 - Fuel-Gas Detection and Alarm Control, GUI, and Logic Systems
28 33 23 - Fuel-Gas Detection and Alarm Integrated Audio Evacuation Systems
28 33 33 - Fuel-Gas Detection Sensors
28 34 13 - Fuel-Oil Detection and Alarm Control, GUI, and Logic Systems
28 34 23 - Fuel-Oil Detection and Alarm Integrated Audio Evacuation Systems
28 34 33 - Fuel-Oil Detection Sensors

Project Experience

  • Non-Union
  • Prevailing Wages (Davis Bacon)
  • Private
  • New Projects
  • Alterations/Renovations
  • Interior Fit-Ups
  • Service Work/Repairs

Gallery

Featured Image 1
Fire Protection Equipment & Systems
Featured Image 2
Services
Featured Image 3
Services
Featured Image 4
Services

Associations & Memberships

BBB (Better Business Bureau)
BBB (Better Business Bureau)
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