Vertical Systems Analysis, Inc.

Vertical Systems Analysis founder Ed Voll got his start in the elevator industry in the 1970s, as a mechanic’s helper and member of the elevator workers’ union. He holds a NYC Department of Buildings Agency Director’s License, and a QEI (Qualified Elevator Inspector) License. He was a member of the Inspector’s Manual Committee of ASME, and a lecturer at New York University’s Real Estate Institute and the Apartment House Institute. He has taught courses on elevator codes and management to professionals in the property trades.

After more than a decade in the elevator industry, Mr. Voll possessed a deep understanding of vertical transportation equipment installation, repair, and troubleshooting, and he had begun to believe that the elevator contracting business needed a new approach. It seemed to him that contractors were only concerned about their bottom line, and were willing to ignore building owners’ concerns as well as the safety and well-being of the riding public, if it got in the way of profit. He decided to start an elevator engineering and design firm with absolutely no ties to contractors, one that would put the public’s comfort and safety first. Since 1986, Vertical Systems Analysis has been focused on its clients’ best interests, providing consulting, design, engineering, inspection and test witnessing services to commercial, educational, healthcare and residential buildings throughout New York City and across the country.

Haniel Lora has been in the elevator industry for 16 years, he joined the VSA team in 2010 after a decade at Iros Elevator Design. He is VSA's  Senior Vice President and agency co-director. He works to establish elevator design requirements in the planning stages; produces quality control evaluations, traffic analysis reports, and contract documents; conducts field observations during the construction phase; and prepares final punchlist reviews for clients.

William Appelbaum has been in the elevator industry for 25 years.  He spent a decade in various general management positons for ThyssenKrupp Elevator Corporation, managing branch and district operations in New Jersey, Pennsylvania and Delaware.  He focused on business development, improving operational efficiency, and strategic distribution of resources and personnel.  He later served in a regional sales leadership role, working closely with sales teams throughout New York, New England, and Pennsylvania.  Bill has built extensive relationships in the building services industry in healthcare, commercial office, and the public sector.  He serves as VSA’s liaison with CBRE (formerly Johnson Controls, Inc.), facilitating a multi-year contract with the New York City Health and Hospital Corporation, but will be working with clients throughout the New York/New Jersey area.