30 Years ago a carpenter by the name of Larry Skogquist started a custom home building business- calling it New Innovation Homes.
Now you wouldn’t expect a simple carpenter to turn the home building business upside down- but that was exactly his goal.
Larry’s mission was to build a customer-centric company vs. one focused on a product. He took the innovative approach of identifying how his customers lived and how they wanted to live- designing homes around their lifestyle and personality.
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