What began as a road show through Idaho and Montana in the early 1970s with a carpet peddler selling wares from the back of his car has grown to prominence as one of the nations top specialty floor covering selling, as the name promises, Great Floors.
Through growth and acquisitions, President and CEO Doug Chadderdon has expanded the company started by his family, Keith and Marge Chadderdon, some four decades ago, to a thriving organization with 16 retail and commercial showrooms positioned across the Pacific Northwest. Yet despite the growth, today the Great Floors corporate offices are still located in northern Idaho, just one block from the site of the companys first meager showroom.
From its base in Coeur d'Alene and operating under the Carpet Center banner, the company first expanded to neighboring Spokane, then moved south to Boise and west to Yakima. In July 2000 the company acquired the 11 Carpet Exchange stores in Western Washington, completing its network of retail showrooms.
Great Floors formula for success is built on a three-legged stool philosophy, with sales coming from commercial, builder and retail market segments. This strategy has allowed the company to grow during times that have challenged other flooring retailers, providing a diversification that reduces dependence on any one segment of the economy for sales.
The Company solidified its diversified stance in January 2005 with the purchase of The Invironmentalists from DuPont, adding proven commercial sales and service teams in both the Puget Sound and Eastern Washington markets. With the addition of the Seattle Metro and Spokane commercial units, the company was now able to handle contracts on some of the Northwests largest construction projects, as well as complementing the main street commercial activities that each of the retail locations provided.
In May 2005, the Company brought all the operating units under the Great Floors umbrella, providing a unified name, look, feel and philosophy to better reflect the expanded offerings of both carpet and hard surface flooring. With the strength of the Great Floors brand behind it, the ownership group--Chadderdon, Jim McGee and his cousin Ken Chadderdon, embarked on their plan to upgrade stores in the markets it currently serves and seek new opportunities in other Northwest locations.
New, 40,000 square foot stores were designed and built in Coeur dAlene, the Spokane Valley and Lacey to replace smaller units, and in 2007 the company expanded beyond traditional floor coverings with construction of a granite fabrication plant in Post Falls, Idaho. The new larger stores allow the company to keep more products in stock, which speeds up installation. The additional space has also permitted more hard surface flooring to be displayed, including a growing number of green options such as bamboo, cork and natural linoleum.
Moving ahead, Great Floors will continue to focus on the strategies which have supported its growth...offering the regions largest in-stock flooring selection, certified professional installers, exceptional customer service, convenient neighborhood locations and a low price guarantee...all combine to provide the Northwests best values in flooring and countertops.
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