Duggal Visual Solutions

Scope Of Work

Amidst the bustle and density  Midtown Manhattan, businesses are challenged to find a sense  identity that aligns with the way people want to work and collaborate in today’s world. Culture is more important than ever before, and building a winning atmosphere starts with choosing a space that exudes energy, character and ingenuity.

114  41st Street sits at the crossroads  Bryant Park, Grand Central Terminal and Times Square. Mere steps away from just about any amenity anyone could ever want, it could easily sell itself on its central location alone. But Real Estate Arts, the marketing and branding agency behind some   ’s most distinctly branded commercial properties, invites you to ‘Discover Different.’

Real Estate Arts’ vision for 114W41 is centered on a , invigorating office building experience. The building is highlighted by an exclusive tenant amenity center offering everything from Ping-Pong to a full pantry, with units boasting 12-foot-ceilings “tall enough to keep ideas growing.”

Duggal is a trusted graphics partner to Real Estate Arts, helping them to convert empty retail spaces into temporary marketing centers that embody a given building’s brand identity. After a successful transformation at the Taystee Building in Harlem, Real Estate Arts again called on Duggal consultant Agata Renault to collaborate on 114W41. The result is an absolutely gorgeous space featuring: custom adhesive vinyl floor and wall graphics, blue branded benches (subtly arranged to spell out “114W41″), large format, reusable, direct-to-fabric display panels on rollers, a hanging mesh banner 3D light boxes (frontlit and acklit) highlighting exposed brick.