Counter Culture Plus

We strive to be at the forefront of product innovation, fabrication, installation, and customer satisfaction. We’re strategic and efficient, from call to install. From kitchen and bathroom countertops, backsplashes, floors and walls, we design, fabricate and install custom solutions for your interior design dreams. We work with dozens of vendors to offer the most beautiful, high-performing products. Check out our list of products below or come visit our showroom to find the right solution for your space!

Irv Trachtenberg opened Counter Culture Plus in February 2006. His wife and son, Ellen and GJ, almost immediately stepped in to help run the family business with his having such sudden and unexpected success. Also unexpectantly, in 2010, Irv was diagnosed with Stage 4 throat cancer and had step back from the business for treatment. Since then, GJ has been running the business. Not only did GJ bring a lot of experience, but he brought a mountain of virtue.

The first thing he did, not to mention in a terrible economy, was change his business model to do less volume in order to offer a superior product; more personal attention and the best service you can ask for. And since 2012, Counter Culture has won every kind of award they give for excellence in installation and service. He has also had the unwavering support of his mother, Ellen, who carefully handles the financial operations and can also help clients with questions.

In 2015, we had the cosmically good fortune to meet our showroom manager, Leslie, who now handles most of the walk-in clients with the exact thoughtfulness and dedication that GJ built his reputation on.