Batson-Cook Co.

As treasurer and chief financial officer of Batson-Cook, Jeffrey (Jeff) Krall carries ultimate responsibility for the company’s fiscal operations.  For 33 years, he has worked in construction and construction-related accounting, having begun in the field as a project accountant. He then served as project accounting manager, manager of job cost accounting, controller, vice president of finance, and CFO before joining Batson-Cook as CFO.

Jeff is responsible for the accounting, treasury, and information technology functions of the company.

HOMETOWN

Collegedale, TN

EDUCATION

Southern Adventist University; Bachelor of Science in Accounting

AFFILIATIONS/CERTIFICATIONS

Construction Financial Management Association (CFMA): active member, past president and past board member of the Georgia chapter; past member of the national organization’s Executive Committee and currently on numerous national CFMA committees

Institute of Certified Construction Industry Financial Professionals (ICCIFP); trustee

Certified Public Accountant

Certified Construction Industry Financial Professional (CCIFP)

Kevin Appleton’s passion for construction and his commitment to building relationships with clients are the primary forces that guide him in his role as chief operations officer.  As COO, Kevin oversees the construction operations of Batson-Cook’s five regional offices. He has been with Batson-Cook his entire 27-year career, and his personal construction portfolio exceeds $1 billion.

It was early in his college career at Auburn University that Kevin knew he wanted to work in field operations for a large commercial contractor.  Immediately upon graduation, he joined Batson-Cook’s Atlanta office as a field engineer and rose through the ranks to become project superintendent.  By this time, he was working almost exclusively on hospital projects.  He thoroughly enjoyed the challenge of this highly-specialized field of construction and the opportunity it afforded him to build relationships with healthcare clients who repeatedly chose Batson-Cook for their construction needs.

Kevin’s proficiency as a builder and the satisfaction he derived from successfully addressing the myriad challenges of healthcare construction led him to transition into healthcare project management. He quickly rose to become senior vice president and manager of Atlanta healthcare construction, overseeing all major healthcare projects for the Atlanta office.  Under his leadership, the company completed several notable healthcare projects, including Northside Cherokee Hospital in Canton, Georgia, and the original construction of and multiple expansions to Cancer Treatment Centers of America at Southeast Regional Medical Center in Newnan, Georgia.

A native of Birmingham, Alabama, Kevin earned a bachelor of science in civil engineering from Auburn University.  He is a LEED® Accredited Professional and a Certified Healthcare Constructor, the highest level of certification attainable from the American Hospital Association. He is also an active member of the American Society for Healthcare Engineering.

Randy Hall is perhaps more passionate about Batson-Cook and commercial construction than he is about the Auburn University Tigers, which says a lot!  He hails from the small town of Millbrook, Alabama, and became a die-hard Auburn fan the day he enrolled. His enthusiasm for all things construction developed later, but not by much.

Following high school, Randy enrolled in Auburn and set his sights on a degree in civil engineering because he excelled in mathematics. He was, however, paying his own way through college, so he participated in a cooperative education program which required alternating terms of full-time academics and full-time work.  Randy’s first job assignment was with a large commercial construction company, where he developed an intense passion for that type of work. He graduated with the civil engineering degree he set out to pursue, but planted his career in construction and has never looked back.
   
Now, as president and CEO of Batson-Cook, Randy guides the company’s future by combining the tools of the construction craft he has honed for more than three decades with the relationships he developed during 15 years in management roles within the company.  He carries ultimate responsibility for the firm’s strategic planning, business development, preconstruction services and construction operations.

Randy became the sixth president of Batson-Cook in January 2012, and was named CEO the following year.  Prior to that, he served as senior vice president and general manager of both the West Point and Atlanta regional offices, positions he attained after rising through the ranks in assignments that afforded him a broad range of field and office experience.