Matrix Fitness

Cottage Grove, Wisconsin 53527
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Our Story

Matrix is among the world’s premier – and fastest-growing – commercial fitness brands. While our rise has been quick, it has not been accidental. Our culture piques innovative thinking, applauds fresh ideas, and values creative problem solving. As a result, we have reestablished the design standard for which others now strive, and we’ve breathed new life into an industry where customers were offered the same tired products, year after year, by meeting customer needs like no one else can.

Leading clubs and fitness facilities around the world choose to partner with us because Matrix delivers. We show our strength in our top-notch quality: our belts last longer, our motors run more smoothly, and we deliver a total cost of ownership that’s among the lowest in the industry. Smart is about interfaces that are optimized for fitness environments, low weight stacks that don’t block sight lines, and incredible attention to detail on every touch point. Beautiful? That’s a story in itself.

We redefined industry standards not only in industrial design, but also through a series of industry firsts. We introduced new fitness modalities with the Hybrid Cycle and Ascent Trainer® products; raised the bar for user experience with our ClimbMill models; and took care of the details with our user-friendly bikes. We’ve motivated and inspired group training with our Connexus Functional Training System, In-Trinity, the Krankcycle® and Matrix powered by ICG® lineup. We pioneered the use of oversized, tubular construction in strength equipment, and we lead the industry with our comprehensive Magnum and Varsity strength series.

Matrix continues to deliver with the 7xi, our most connected console, our Workout Tracking Network – which blends expansive entertainment with integrated fitness tracking functionality – and our comprehensive strength portfolio that meets the most diverse range of needs and supports your customers in every phase of their fitness progression.

What We Do

Products and Services

Blue Book Network Classifications

We can be found under the following Blue Book Network Classifications.

CSI Codes

Our company manufactures products that can be specified under the following CSI Master Format™ code(s).

Commercial Construction Project Specializations

Arena / Stadium
Assisted Living
Fire / Police Station
Golf Course
Hospital / Nursing Home
Mixed Use
Military
Residential Building

Company Information

Year Established:
2001
Labor Affiliation:
Not Provided Request
Company Size:
500+ Employees
Service Sector:
Not Provided Request
Typical Project Size:
Not Provided Request
Project Types:
Not Provided Request

Associations & Memberships

ICAA (Insulation Contractors Assn. Of America)
IHRSA (International Health, Racquet & Sportsclub Assn.)
NAA (National Apartment Assn.)
NIRSA (National Intramural Recreational Sports Assn.)

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