Sparking Wire and Cable Innovations
Milspec Industries, premier manufacturer of wire and cable products for over 52 years, provides the construction industry with high-quality electrical solutions
Milspec Industries, a division of the GEHR Group, is one of the world’s leading providers of top-of-the-line wire, cables and related electrical products. In business since 1965, Milspec has been the innovator of many of the industry products out on the market today. From supporting the lighting, power and generators for red carpet celebrity events, to the cables powering equipment at trade shows, or the basic yet essential extension cord used by contractors at numerous jobsites, Milspec Industries products are very likely in the mix.
Premium Products With a Wide Reach
Bill Clary, national exhibit manager at Milspec Industries, describes the quality of Milspec’s products and the company’s wide reach. “We sell to just about every segment of the construction industry. Whether it’s builders, steel erectors, military, framers, carpenters, drywall—everyone uses extension cords. We make the best cable in the industry. I’m not saying that because I’ve worked for the company for 20 years. We know wire and cable, and without a doubt, we’re the premium choice on the market.”
Patrick Reyes, product and marketing manager, adds, “We never compromise on quality. Our engineering is better than what’s out there. We try to be leaders and innovators with a wide selection for the contractor, the rental industry and for the audio/visual market—basically every aspect of construction. When contractors need to meet code, they know they can trust Milspec.” All of Milspec Industries products, in fact, meet stringent standards, including OSHA, UL and cUL.
In order to ensure their customers always get what they need, when they need it, the company prides itself on a legacy of stellar service. Patrick shares, “At any one time, we could have as much as $15 million worth of inventory so that we can always do a just-in-time delivery for most of the folks that require it. We have minimal back orders and quick delivery times.”
Before moving some of its production operations overseas, Milspec had their main factory based in the U.S., which helped the company understand and develop the products that the North American market likes, wants, and requires. Patrick explains that even when the company’s plants had to move overseas, they sent their engineers to teach the workers—and even sent their equipment so that everything would continue to be done the “Milspec way.” Today, Milspec mainly serves the U.S., Canada, Mexico and Puerto Rico markets, but also sells some specialized cabling to Europe and the Middle East.
The Factory Direct Advantage
The company credits much of their success to the fact they are factory direct. Bill explains, “We deal with our customers direct within the factory or the manufacturing facility. That’s the core relationship—you’re dealing with the folks who are literally making their wire, which cuts out the middle man. You’re buying from the womb to the tomb. That’s the highest quality you can get—and we can offer products at a much better price. It also allows us to have a close relationship with our customers because they deal directly with our folks. Since we’re the manufacturer producing the products, we can provide unmatched service and expertise. We specialize in private labeling, particularly of our cables, which helps in both jobsite identification and theft prevention. Copper wire grows legs off jobsites. That’s a big reason that about 90 percent of our cable that gets out of here is custom with their company’s name.”
Patrick adds, “They also may have a unique color that they like. Surprisingly, pink is one of our biggest sellers because nobody wants to steal the pink—but we offer a wide variety. Then you’ve got folks who use it to keep an eye on their equipment as opposed to all the other cables out on the jobsite.”
Most customers know what they need, but there are other times where they’ll call upon Milspec, which is also a full-service OEM manufacturer, when they need something built. Milspec does quite a bit of elaborate, custom work, with a full staff of engineers to make that happen.
Simple to Complex
Whether it’s the simple stuff like 12-gauge, 50-foot extension cords in X color with the client’s name on it or complicated custom needs for the concrete or nuclear industries, Milspec Industries’ team of professionals is ready to answer the call.