Fitness Industry Champion
Award-winning Matrix Fitness provides state-of-the-art equipment and facility set-up expertise to the commercial building market
As one of the world’s premier—and fastest-growing—commercial fitness brands, Matrix Fitness not only provides more than 500 different products, but also offers creative solutions right from the start. As people and companies have become more health conscious, fitness centers in many commercial buildings, i.e., assisted living centers, apartment complexes, even office buildings, are becoming a necessity. The Matrix brand has a unique value-add in helping to customize a complete plan in the design phase to make sure the building lives up to expectations.
Steeped in a company history and ethos of customer service and innovative offerings, Matrix Fitness—a subsidiary of parent company Johnson Health Tech—has realized success through a tried and true formula. Company leadership explains, “Our people, our products and our company values differentiate us from our competition. At the heart of everything we do are our people—the ideation, creation, production and execution of a superior customer experience begins with our people.” Its team members are passionate about the industry and the company, and in return, Matrix Fitness continually invests and looks to improve to create a more engaged culture.
Total Solutions Partner
As the company asserts, “You get more than just fitness equipment,” when you work with Matrix Fitness. Beyond its comprehensive product catalogue, Matrix experts work with their clients to select the right product assortment, help with the layout of the space, and provide installation and technology expertise—all with the goal of ensuring the facility gets maximum usage so it’s the best value to the customer.
Providing unmatched industry expertise, the benefits to building owners and key decision makers are invaluable. The Matrix Fitness team has a deep understanding of the regulations, electrical requirements and technology requirements (cable TV, IPTV, etc.) of today’s commercial buildings. While fitness centers are normally a smaller part of the concern of these decision makers, Matrix removes the stress of worrying about their fitness centers and allows them to focus on their own commercial interests.
And it doesn’t stop with Facility Planning. The leadership team shares, “We can provide education, training, marketing, finance and construction solutions for our customers, too. Webinars, content marketing and training videos are examples of what’s offered on our Matrix Learning Center as a free educational resource for our customers.”
“Our variety of unique tools and programs allow facility owners, personal trainers and service technicians to enhance and expand what they’re currently offering to clients,” says Mark Zabel, President of JHTNA commercial division and global Chief Marketing Officer. “Many of these products can be offered as a premium or add-on to an existing program, which maximizes results for clients, while improving the metrics that matter—whether that be retention, acquisition or direct revenue. Our goal is to establish an ongoing relationship geared for success.”